“Strong is beautiful” – WTA Campaign
In May 2011 the WTA revealed the global advertising campain “STRONG IS BEAUTIFUL”. 38 current and next generation stars took part of it, including Lucie.
The campaign includes photos, videos and more! Top stars are photographed to show athleticism and grace together. “A unique combination that has turned the stars of the WTA into the most recognizable and followed female athletes on the planet” said the WTA.
We want to develop a closer relationship with our fans and attract a new generation of fans to women’s tennis, and the “Strong is Beautiful” campaign is one way to get it done. This campaign will serve as a creative marketing platform for our players, tournaments, year-end WTA Championships and the entire sport,” said Stacey Allaster, Chairman and CEO of the WTA.